Students of economics may be familiar with the concept of "nudge theory." The idea, pioneered by Richard Thaler and others utilizes behavioral science data to influence the decision making of individuals or groups. Predictable human behavior has long been used to sell things - place the product at eye level, or near the cash register. But nudges can be very subtle and since governments cottoned on to the idea, they are
A little push
A little push
A little push
Students of economics may be familiar with the concept of "nudge theory." The idea, pioneered by Richard Thaler and others utilizes behavioral science data to influence the decision making of individuals or groups. Predictable human behavior has long been used to sell things - place the product at eye level, or near the cash register. But nudges can be very subtle and since governments cottoned on to the idea, they are